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AccessBank, together with Neurotime—a company specializing in artificial intelligence solutions—organized a training session titled “Artificial Intelligence and Next-Generation Journalism” for representatives of leading media organizations.
The training aimed to enhance participants’ knowledge and skills on the opportunities created by AI technologies in a rapidly transforming media landscape, fact-checking methods, and the ethical and responsible use of AI in journalism.
During the sessions, the use of AI in corporate communications was also discussed. Delivered in an interactive, hands-on format, the training enabled participants to work with real cases and complete practical exercises on engaging with official sources in crisis situations, verifying the reliability of information, and interpreting data accurately. Participants were introduced to professional best practices for using modern AI tools such as ChatGPT, Gemini, Claude, and Perplexity, and received detailed guidance on prompt engineering techniques for writing effective queries.
At the end of the event, an interactive knowledge quiz was held among participants. Certificates were awarded to all media representatives who successfully completed the training program.
It was emphasized that while AI is an effective tool that supports journalists’ work, the role of the journalist remains essential in verifying accuracy, providing proper context, and upholding public responsibility. In this regard, the principle “AI is an assistant, not an author” was highlighted.
AccessBank will continue to implement initiatives that encourage the adoption of innovative technologies.
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